Digital Marketing Executive

Key Responsibilities:

• Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with the company's goals and target audience.

• Online Campaigns: Create and manage digital advertising campaigns across platforms such as Google Ads, social media, and email marketing to increase brand awareness, website traffic, and conversions.

• Social Media Management: Manage and curate social media accounts, creating and scheduling content that engages followers and promotes the brand's messaging and offerings.

• Content Creation: Develop and optimize various types of digital content, including blog posts, videos, infographics, and visuals, to attract and engage online audiences.

• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings and visibility.

• Email Marketing: Design, execute, and analyze email marketing campaigns to nurture leads, retain customers, and communicate promotions or updates.

• Analytics and Reporting: Monitor digital marketing performance using analytics tools, gather data on key metrics, and provide insights to enhance campaign effectiveness.

• Paid Advertising: Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media ads to drive targeted traffic and conversions.

• Website Management: Collaborate with web developers to ensure the company website is user-friendly, up-to-date, and optimized for conversions.