Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with the company's goals and target audience.
Online Campaigns: Create and manage digital advertising campaigns across platforms such as Google Ads, social media, and email marketing to increase brand awareness, website traffic, and conversions.
Social Media Management: Manage and curate social media accounts, creating and scheduling content that engages followers and promotes the brand's messaging and offerings.
Content Creation: Develop and optimize various types of digital content, including blog posts, videos, infographics, and visuals, to attract and engage online audiences.
Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings and visibility.
Email Marketing: Design, execute, and analyze email marketing campaigns to nurture leads, retain customers, and communicate promotions or updates.
Analytics and Reporting: Monitor digital marketing performance using analytics tools, gather data on key metrics, and provide insights to enhance campaign effectiveness.
Paid Advertising: Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media ads to drive targeted traffic and conversions.
Website Management: Collaborate with web developers to ensure the company website is user-friendly, up-to-date, and optimized for conversions.
Requirements
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Ad words and email campaigns and SEO/SEM
Strong written and verbal communication skills for creating engaging and effective digital content.
Knowledge about Meta
Must Have
Bachelor Degree or Higher degree of marketing, digital marketing, communications, or a related field.
